🧠 Client Overview

Whalepass is a digital game distribution platform founded in 2023, designed to help premium computerngame publishers reach new audiences, particularly in the MENA (Middle East and North Africa) region.

❗ The Challenge

As an early-stage startup with no in-house outbound experience, Discover.Games faced multiple obstacles:

• A very narrow total addressable market (~3,000 qualified companies)

• No validated messaging or cold outreach strategy

• A lean internal team with limited sales capacity

• High pressure to book enterprise and mid-market meetings (deal sizes €10K+)

Step 1: TAM Mapping & Lead Enrichment

We built the entire TAM from scratch using Clay, LinkedIn filters, and publisher databases. All records were enriched with relevant fields for personalization and targeting.

Step 2: Messaging Testing at Scale

We developed and tested 12+ cold email angles, including:

• Post-launch discoverability

• Reaching new regions (MENA, Arabic-speaking players)

• Building community through creators

• Finding and activating relevant streamers

• Helping small teams save time and budget on marketing

• Supporting performance tracking and feedback

Step 3: Cold Email Engine

Using Smartlead and Clay, we automated outreach while maintaining a personalized tone. Deliverability infrastructure and inbox rotation were handled up front to ensure optimal inbox placement.

Step 4: Weekly Transparency Calls

Throughout the campaign, we conducted weekly transparency calls with Discover.Games.
These sessions included:

• Performance review & reply breakdowns

• Analysis of which messaging angles resonated

• Tactical changes to targeting or sequence structure

• Shared dashboards and full visibility into campaign logic

This ensured full alignment and gave the client clarity on what’s working, what’s not, and why.

📈 Results (after 60 days)

• 4,804 emails sent

• 192 total replies (8.52% reply rate)

• 51 positive replies (26.56% positive reply rate)

• 16 meetings booked, including one with Atari (800+ employees) — a dream client